by Michael Zatsev | January 8, 2020 | CreateSpace Independent Publishing Platform

Language: ‎ English
Paperback: ‎ 222 pages
ISBN-10: ‎1724671553; ISBN-13: ‎978-1724671554

With a projected market value of $13.5 billion in 2021, and an anticipated annual growth rate of 26.9% over the next seven years, the Cannabis Industry is evidencing a boom that would make even Jeff Bezos and Elon Musk envious. Not surprisingly, deep-pocket investors and suburban speculators alike are looking for a piece of the action. In The Cannabis Business Book: How to Succeed in Weed According to 50 Industry Insiders, author Michael Zatsev, self-proclaimed Cannabis Business Coach, surveys growers, activists, attorneys and entrepreneurs of the realm to provide a primer for those seeking a possible entry into the field.
A mix of professional advice and advisories on pitfalls, the book provides excellent general guidelines for would-be growers and retailers alike. Zatsev also takes a broader view of the industry, suggesting that motivation inspired by purpose as well as profit is an essential component of success in a segment of business that is, dare we say, growing like a weed.

Recommendation: Solid preliminary overview for those initially contemplating a professional entry in the cannabusiness.